BigCommerce Website Builder Review 2022

  • 23/05/2022
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BigCommerce’s drag-and-drop editor and user-friendly interface enable sites to be customized and branded without the need for coding, making it an ideal platform for anyone building their first online store. Although BigCommerce does offer third-party integrations, its sizable suite of built-in features enables store owners to quickly create an optimized and high-conversion online store without too much hassle.

What Is BigCommerce

BigCommerce is a website-building platform serving 60,000+ businesses in more than 150 countries. Founded in 2009, it listed on the NASDAQ in 2019 and is now valued at around $4 billion. BigCommerce has earned plenty of recognition by global market intelligence firms, including being named a leader among ecommerce platforms by IDC, and as having robust feature sets for the customers it serves by Gartner. BigCommerce’s code-free functionality, drag-and-drop editor, and marketing and conversion tools make it ideal for business owners transitioning into e-commerce.

Using BigCommerce

Signing up for BigCommerce is simple and takes about two minutes. To begin, enter your email address, name, store name, and select your business’s size from the options (e.g. new business, >$50,000 in annual sales, $50,000 to $250,000 in annual sales). Then, answer the following questions: Do you have an existing website? What will you be selling? What best describes the products you currently sell?

Once that’s done, you’ll come to your own personal dashboard, where you can take advantage of the 15-day trial period to experiment with BigCommerce’s tools and brand and customize your chosen theme with the Page Builder tool.

Like any website builder, there’s a learning period to using BigCommerce, but overall we have to say the platform is fairly intuitive and a good option for anyone wanting to set up a website without having to deal with too many third-party integrations and plugins.

BigCommerce Features and tools:

Page Builder

Lets you customize elements of your theme, such as colors, text sizes, and the number of featured products to show on the homepage, without coding.

Drag-and-drop editor

Drag and drop content onto your pages, such as text blocks, images, videos, banners, carousels, buttons, and custom HTML.

SEO

BigCommerce auto-populates SEO-friendly URLs while also giving you full control over your URL settings if you decide there’s a better strategy for your business. 

Sales

Lets you sell directly on Amazon, list products on eBay, integrate into the Facebook Commerce Backend Platform, edit listings directly in Google Merchant Center, and more.

Streamlined checkout

Single-page checkout with conversion-boosting features like account creation for faster checkout, guest checkout, and SSL support.

Optimization

Built-in integration with Google AMP lets you improve page speed and performance on mobile devices, while integration with Akamai Image Manager optimizes online images for page-load performance.

Inventory management

Native tools help you manage stock levels, view order trends over time, and maintain synchronicity between your online and offline channels.

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